Friday, September 4, 2020

How Does Pick n Pay Address Inclusivity?

How Does Pick n Pay Address Inclusivity? What social duty exercises does Pick N Pay participate in? Presentation: For organizations considers this year we have been given the errand of picking organizations we will assess on their corporate social obligation and moral conduct. This auxiliary examination venture will investigate the corporate administration that the JSE (privately owned businesses) maintain. All organizations are a piece of a bigger holding gathering and keep certain codes, rules and morals. Our point is to choose which organization between the two we have picked is better administered. Conceptual: This errand expects us to pick and consider the corporate administration that the JSE recorded organizations maintain. Exploration and proof will be gathered to demonstrate our examination. An end will be made with respect to what degree and which of the two organizations is better administered by and large. Approach: This venture required a great deal of exploration and along these lines loads of time was spent on the web looking into all the fundamental data. My principle data originated from the web destinations of the two organizations, Spur and Pick n Pay. Both site pages were extremely valuable and given me their strategic vision. I additionally visited a Pick n Pay store and more data was gathered there. I additionally utilized my own insight into the two organizations as I have grown up monitoring both Spur and Pick n Pay and as a family we regularly shop at Pick n Pay stores. Selection of Companies: Pick n Pay: Picking Pick n Pay as the general retailer I would concentrate on for this task was simple. Ordinary families purchase items from various retail locations specifically Checkers, Spar, Woolworths and Pick n Pay. Since we are so engaged with these shops and have such a constrained decision of retail food stores I figured it is fascinating to see their commitment to corporate social obligation. A ton of customers are ignorant of an organizations behind the scene moral practices and I think it is significant one understands the importance of enormous gatherings like The Pick n Pay Holdings restricted gathering to offer back to the network and add to feasible tasks. In view of such a wide scope of socio-affordable issues in Africa organizations need to concentrate on them and have the option to support that venture. I have heard a great deal about Pick n Pay commitments to society and frequently are presented to it by visiting their shops (handkerchiefs available to be purchased for the s unflower finance). CSR hugy affects the organizations open picture and I needed to research why individuals would or would not have any desire to help Pick n Pay as their market. Presentation into businesss smaller scale condition: A sound crucial: We serve With our souls we make an incredible spot to be With our brains we make a brilliant spot to shop Key qualities: We sustain administration and vision, and prize development We are enthusiastic about our clients and will battle for their privileges We care for, and regard one another We assume singular liability We bolster and take an interest in our networks We are largely responsible We live by genuineness and uprightness (Mysterious n.d) The Pick n Pay Store restricted board runs on a level authoritative structure and has the general duty of the considerable number of stores. The board comprises of eight non-official chiefs and five official executives. Operational obligation is split into three fundamental gatherings: The Pick n Pay retail division, the Group endeavors division and the Franklin division. Every division has its own administration board and they, as the board individuals accept this structure permits neighborhood activities to decide, be responsible for their activities and develop by and by. Level hierarchical structure: A few people in the lower levels are given greater duty and less administrators are required Ranking director Center directors Laborers The organization likewise has confidence in decentralization and this implies each store is liable for all that they do, including financial plans, advertising and activities. Every business is answerable for all that they do yet show generally speaking to the leading group of the Pick n Pay Holding restricted gathering The board is helped by gatherings of particular individuals, one of which is the corporate administration bunch which guarantees all the right structures are in accordance with both national and global guidelines and are suitable and successful Corporate Social Responsibility and Sustainability: Definition: Corporate social obligation: CSR is about how organizations deal with the business procedures to deliver a general positive effect on society. (Bread cook n.d.) Since 2005 Pick n Pay have distributed a yearly report to provide for providers, clients and workers. This concentrations and is devoted exclusively to their Corporate Social obligation and supportability designs just as the expanding consideration clients are putting on organizations to be socially duty. Pick n Pay has a devoted General Manger, Tessa Chamberlin whose particular errand is to guarantee that their maintainable methodologies arrive at their maximum capacity. Related to this Pick N Pay, in 1990 propelled their green scope of items AND finished its first ecological examination. Not exclusively Pick n Pay center around effort and network inclusion, they are worried about the maintainability of where there food items and fixings originate from. Pick n Pay are additionally included and are one of the primary supporters in the carbon divulgence venture which is planned for developing and handling natural items. In 2007 Pick n Pay contributed R47 million on social activities. Pick N Pay endeavor to be down to earth on there way to deal with there obligation to their buyers and networks in which they work. Pick n Pay points: Defining a dream and activity plan that is manageable Naming a General Manager that advances feasible turn of events R30 million throughout the following 3 years to support wide based dark monetary strengthening Interests in advancing staff preparing and improvement Investigating some of there other CSR which incorporates (Broader social duty): Exercises to diminish our effect on nature: Tasks to monitor vitality and water utilization A waste, vitality and water evaluation study . Activities to diminish the effects of transportation All coolants containing CFCs have been halted. Examining further bundling to diminish squander delivered Elective privately created, and all the more earth well disposed Green Bag shopping sacks are made accessible to customers. Corporate social speculation: All out use on CSI : R46 million Concentrating on training and proficiency; enterprising turn of events; access to essential medicinal services; help to the incapacitated, road kids, Aids victims; HIV/Aids avoidance and bolster programs; street security; lodging; taking care of plans; and supporting different games. (Promoting division of Pick n Pay n.d.) Battles like the Sunflower Fund for the bone marrow vault, the Kids in Parks activity; and the Pick n Pay School Club program. The Board of chiefs, the executives and all workers are focused on an elevated expectation of corporate administration. Pick n Pay invest heavily in good and moral business guidelines. The Pick n Pay Holdings Limited gathering is focused on straightforward strategic policies. The Board is focused on agreeing in every material regard with the standards contained in the King II report, just as to the extra prerequisites for good corporate administration specified in the JSE SRI Index. (Advertising division of Pick n Pay n.d.) Lord II Report on Corporate Governance Lord II states: The Board is answerable for the all out procedure of hazard the board, just as for framing a supposition on the viability of the procedure; The Board should set the hazard methodology arrangements in contact with official executives, and senior administration; The Board must choose the companys craving or capacity to bear hazard; The Board should utilize commonly perceived hazard the executives and inner control models and structures so as to keep up a sound arrangement of hazard the board and inward control to give sensible affirmation with respect to the accomplishment of hierarchical targets; and The Board is answerable for guaranteeing a methodical, recorded evaluation of the procedures and results encompassing key dangers is embraced, at any rate every year, to make its open explanation. (Advertising division of Pick n Pay n.d.) Is it Sustainable? Albeit a great deal of Pick n Pays CSR is contributing cash towards different foundations and associations, I think they are likewise extremely engaged with the network. They do numerous activities that run once in a year for instance the children in parks venture referenced over, the Sunflower Fund for the bone marrow library, the Quadriplegic Association of South Africa (QASA) and the Pick n Pay School Club program. Anyway every one of these tasks are with - standing and are largely as yet working today in the public arena. Financial issues and techniques utilized: In spite of the fact that Pick n Pay do a ton of CSR I have chosen to concentrate on one explicit task. Pick n Pay are associated with corporate social obligation and address practically all financial issues including instruction, neediness, the earth, sponsorship for games and maladies like malignancy (sunflower subsidize) I have picked an undertaking called Kids in Parks which Pick n Pay has been engaged with and a backer of for 5years. This task involves both ecological and neighborhood network social obligation and hence addresses both natural and oppressed kids/destitution issues. The Kids in Parks activity utilizes cash from plastic sack deals at Pick n Pay. R1 from each R5 sack sold is given to an exceptional natural reserve which is currently the money related help for the Kids in Parks venture. In light of the 2003 enactment set up by government individuals currently need to purchase plastic packs. Purchasers are increasingly mindful of the significance of keeping sacks to re-use and in this manner

Wednesday, August 26, 2020

Mang Inasal Marketing Profile Essay

Alcohol is a mixed refreshment that has been seasoned with organic product, herbs, nuts, flavors, blossoms, or cream and packaged with included sugar. Mixers are normally very sweet; they are generally not matured for long however may have resting periods during their creation to permit flavors to wed. Serving of mixed greens is a wide assortment of dihses they may incorporate blend of cold and hot. Frequently crude vegetable. Additionally pasta, vegetables, eggs, meat, poultry, fish, and fuit. cooking oil-any of various vegetable oils utilized in cooking vegetable oil, oil-any of a gathering of fluid eatable fats that are acquired from plants inn a financially run foundation giving housing and for the most part suppers to visitors, and frequently containing an open bar meal an extravagant and lavish dinner; feasta stylized supper for some individuals, regularly followed by addresses taking into account give food or amusement. Preparing To cook (food) with dry warmth, particularly in a broiler. Mixed drink Any of different blended mixed beverages comprising for the most part of cognac, bourbon, vodka, or gin joined with organic product juices or different mixers and regularly served chilled. Mocktail-A mixed drink containing no liquor. The travel industry the activitiy of traveliring for joy, to see sights, for amusement and so forth friendliness A case of heartfelt and liberal treatment of visitors. Diversion Something that delights, satisfies, or redirects, particularly a presentation or show. Barista-is an individual, normally a café representative, who plans and serves coffee based espresso drinks. Director an administrator is an individual who helps other people others complete more. A chief helps other people complete more by: rousing them giving headings ensuring they are cooperating toward a shared objective evacuating detours and giving criticism. Supevisor-A director is the least, or generally junior, the executives position. It is normally a stage above lead (Accounting Supervisor is higher ranking than Lead Accounting Specialist), yet beneath Manager. Culinary Arts-Members of the kitchen unit are culinary craftsmans. They have experienced thorough preparing in authorize culinary expressions programs, and have taken in the speculations and procedures they need so as to be effective. Basically, rehearsing culinary expressions implies you’re hoisting the demonstration of eating from one of insignificant need to one of joy. Cake-Cake is a type of bread or bread-like food. In its advanced structures, it is ordinarily a sweet and enhanced prepared pastry. In its most established structures, cakes were typically singed breads or cheesecakes, and regularly had a circle shape. Deciding if a given food ought to be named bread, cake, or baked good can be troublesome. Herbs-is â€Å"any plant with leaves, seeds, or blossoms utilized for enhancing, food, medication, or perfume† or â€Å"a part of such a plant as utilized in cooking†. Flavors is a dried seed, organic product, root, bark, or vegetative substance utilized in healthfully irrelevant amounts as a food added substance for flavor, shading, or as an additive that executes destructive microscopic organisms or forestalls their development. Bread-is a staple food arranged by cooking a mixture of flour and water and regularly extra fixings.

Saturday, August 22, 2020

Gatbys Symbols Essays - The Great Gatsby, F. Scott Fitzgerald

Gatbys Symbols Essays - The Great Gatsby, F. Scott Fitzgerald Gatbys Symbols Scanning for Symbolism - HS 1. The valley of remains speaks to a cutting edge world, which, similar to a peculiar hellfire made by the business of industrial facilities and prepares and has dirtied America with its waste. The valley represents a world whose occupants are so profoundly lost they, similar to Myrtle, start to revere cash and riches. The boondocks guarantee has been defiled by the lies of ravenousness and the void of a fantasy dependent on riches. 2. The eyes of Dr. T.J. Eckleburg speak to Fitzgeralds feeling that God and religion had played a less significant job in examination with the divine beings that employ the forces of riches, status, and avarice. The character has a genuine nearness related with him and is confounded by Wilson all things considered. The bulletin speaks to a God who has been made by present day society to bring in cash. 3. Green in the story is the shade of guarantee, of expectation, restoration and at last the shading to which Gatsby will extend his arms for. He makes the shading the epitome of his fantasy for the future; to rejoin with Daisy is that fantasy. Through the light he takes a stab at a superior existence where the aching in his heart for Daisy is satisfied. 4. The owl-peered toward man speaks to reality behind a shrouded veneer with the end goal of material predominance, just like the case with Gatsby and the books in the library. He likewise represented the potentially of world put together not with respect to realism yet acumen as he is the just one out of the partygoers to come to Gatsbys memorial service. 5. Gatsbys childhood plan tells the assurance that Gatsby has had for everything materialistic except at long last he is wrecked by his materialistic hallucinations of Daisy, similarly as the new American outskirts was changed over into the valley of remains and the green light turns out to be only a bulb toward the finish of Daisys dock. 6. Daisy's character is upgraded by Fitzgerald's utilization of the shading white to show Daisy's newness and blamelessness. Fitzgerald brings out two implications of white: one is the customary significance of virtue; the second is the strengthening of whiteness. Daisy speaks to both benefit and virtue. The utilization of white assists with describing her as the out of reach captivated princess who gets manifest as Gatsby' s dream. 7. Gatsbys gold hued tie and silver shirt mean the endeavor that Gatsby made to show tht he was of the old riches. In any case, the green obvious in the book differentiates in a huge way. In bygone eras individuals utilized gold as a methods for trade, yet as a national cash was built up green cash supplanted the gold and gold was not, at this point sponsored the dollar. In this way, gold speaks to the old cash and green speaks to the new. Similarly, gold represents Daisy and Toms old cash and green represents Gatsbys new cash. One can show up to the end to state that Gatsby is green and Tom is gold. He wore the gold tie and silver shirt since he needed to introduce himself to Daisy just like a piece of the old riches. 8. Gatsbys dream is the emblematic portrayal of the perspectives that Fitzgerald holds about the veritable American experience. The defilement of Gatsbys dream; with realism as its methods and the fantasy of guarantee as its objective, is the debasement of American Idealism, which thusly turns into the vacant guarantee. Copyright 2000-95630

Essay on Judaism and Mr. Lawler

Article on Judaism and Mr. Lawler Article on Judaism and Mr. Lawler Trevor Riegle November fifth, 2014 Mr. Houston Lecture 21st Journal Entry UGC 111LR-P210 Recitation In Mr. Lawler’s twenty-first talk the two most huge themes that I accept he secured has to do with Zen Buddhism and Judaism. At the point when Mr. Lawler first discussions about Zen Buddhism, he discusses the phases of how it advanced into what it is today. It began being a ceremonial religion wherein it was controlled by ministers that was said to intercede between the sky and the individuals. This was noteworthy in light of the fact that it was a â€Å"external religion,† a religion where they simply experience the ordinary movements. Be that as it may, at that point came Buddha and he assaulted this â€Å"external religion† and instructed individuals to discover the religion inside themselves. This phase of advancement is noteworthy in light of the fact that it permitted strict foundations to be as a team with the State. It permitted them to reproduce the outer religion and use it inside in everday life. What is noteworthy about this advancement into Zen Buddh ism is it allowes them to return to the originl straightforwardness of Buddha’s message which was â€Å"you are Buddha, so slaughter the Buddha outside you.† It is outer and inside, you should come back to the educating and see that the example rehashes. Mr. Lawler then gets into discussing the Jewish individuals and how they came applicable ever. Jewish individuals began as itinerant patriarchalistic culture. They were reliant on nature yet then controlled nature as society changed.

Friday, August 21, 2020

Defining Myself through Writing :: Personal Narratives

Characterizing Myself through Writing I can write in different voices and styles and about different subjects; with each piece I want to speak to various parts of who I am. I need not state This is me, however I appear through from time to time; now and again more unequivocally than others as can be expected. Recorded as a hard copy I permit my actual self to appear, I can communicate and explore different avenues regarding various styles. I will caution you that my composing is never too risquã ©, I remain very down to earth and made. Formed. I'll make that into an action word and state that recorded as a hard copy I form. Strange that I have a solid love for music yet have never attempted to compose it. I remain with stories, sonnets and expositions. My first article for Expository Writing entitled Figuratively Speaking communicated my dull self. I knew this when I completed and thought hard attempting to consider something inventive to talk allegorically about yet couldn't move beyond the down to earth some portion of me that says Instruction resembles low maintenance work. In this paper I am an understudy and representative talking in first individual. I don't dive excessively far into what they are other than considering them to be transitory work. I adopt a straightforward strategy in dissecting and looking at my life in the two situations. I talk unhesitatingly in Allegorically Speaking because of experience. I don't sound blissful over the positions I presently hold however I am content realizing they are transitory. I realize that I will make the best of my training in school and my low maintenance work and with proceeded with progress will go past. In this paper I am just an understudy and worker and sound like one, be it dull. Experience was likewise utilized in Turning up at ground zero . I gave an in depth of what is normal from understudies by educators from grade school on up. I talked with Understudy Wisdom, pondering what I have written before and understanding that the composing I do now is like what I wrote in grade school; I write to satisfy myself, to act naturally and appreciate. In spite of the fact that it is only a blip of stating, Hints of Cross Country Skiing speaks to me in my universe of nature and increased mindfulness - where I so frequently long to be. After it was perused in class without my name referenced an understudy close to me that knows me little from past classes said That would you say you was right? Characterizing Myself through Writing :: Personal Narratives Characterizing Myself through Writing I can write in different voices and styles and about different themes; with each piece I want to speak to various parts of who I am. I need not state This is me, however I appear through from time to time; now and again more emphatically than others as can be accepted. Recorded as a hard copy I permit my actual self to appear, I can communicate and try different things with various styles. I will caution you that my composing is never too risquã ©, I remain very reasonable and created. Made. I'll make that into an action word and state that recorded as a hard copy I create. Strange that I have a solid love for music yet have never attempted to compose it. I remain with stories, sonnets and articles. My first paper for Expository Writing entitled Figuratively Speaking communicated my dull self. I knew this when I completed and really focused attempting to consider something imaginative to talk figuratively about however couldn't move beyond the viable piece of me that says Training resembles low maintenance work. In this paper I am an understudy and representative talking in first individual. I don't dig excessively far into what they are other than considering them to be transitory work. I adopt a straightforward strategy in examining and looking at my life in the two situations. I talk unquestionably in Figuratively Speaking because of experience. I don't sound happy over the positions I presently hold however I am content realizing they are brief. I realize that I will make the best of my training in school and my low maintenance work and with proceeded with progress will go past. In this paper I am basically an understudy and representative and sound like one, be it dull. Experience was additionally utilized in Turning up at ground zero . I gave an in depth of what is normal from understudies by instructors from primary school on up. I talked with Undergrad Wisdom, pondering what I have written previously and understanding that the composing I do now is like what I wrote in primary school; I write to satisfy myself, to act naturally and appreciate. Despite the fact that it is only a blip of stating, Hints of Cross Country Skiing speaks to me in my universe of nature and uplifted mindfulness - where I so frequently long to be. After it was perused in class without my name referenced an understudy close to me that knows me little from past classes said That would you say you was right?

Thursday, August 13, 2020

If You Score Above 30 on this Test, You Might be a Psychopath

If You Score Above 30 on this Test, You Might be a Psychopath Research has shown that just a little less than 1% of males, ages 18 and above in the United States are psychopaths.What this means is that in the United States alone, 1,150,000 adult males would satisfy the criteria for psychopathy.Whats more, of the 6,720,000 people in jail, prison, probation or parole, 16% or 1,075,000 of them are psychopaths as well.This means that in America about 93% of adult male psychopaths are in jail, probation, parole or prison.These are some fascinating facts and probably have you wondering how do I identify a psychopath or am I one?The word psychopath has the power to evoke the thoughts of a fictionalized villain or serial murderer, but most times there are underlying signals that are exhibited by psychopaths on a daily basis that are usually overlooked.WHAT EXACTLY IS A PSYCHOPATH? What images flood your mind when you think of a psychopath?Most likely its probably a scene from a thriller movie like Saw or perhaps the terrifying Hannibal Lecter?Your thou ghts may not be far from reality but most times it isnt that obvious.So what is it?Psychopathy is a psychological diagnosis used in describing a particular set of symptoms. The condition is actually termed dissocial or antisocial personality disorder.When affiliated with this disorder, a person will showcase various traits like superficial charm, lack of empathy, enhanced superiority complex, lack of remorse, impulsiveness and no behavioral control whatsoever.Heres the important fact about psychopaths.A lot of people expect them to appear twisted and maniacal, but a lot of the time they just appear like regular people.This is what kind of makes them more unsettling to the public.HOW DO YOU IDENTIFY A PSYCHOPATH?   Before you jump to the conclusion that the guy who lives across the street is a psychopath, contemporary research by Robert D Hare provides a proven and tested scientific psycho-diagnostic tool.This diagnostic method is the most commonly used one to identify psychopathy.B ut according to Hare, this test should only be considered true if it is administered by a suitably experienced and qualified clinician under licensed and controlled conditions.However, before we dive into the Robert D Hares Psychopathy Checklist-Revised (PCL -R) lets have a look at some of the basic signs of a psychopath.1. Psychopaths Have Unstable Empathy In a recent study 71.4% of psychopaths were seen to have undergone some sort of abuse as children.Whats fascinating about this study is that the majority of them were abused emotionally more than most other forms of abuse. Source: Correctional Service of CanadaThis is one of the reasons why a psychopath isnt concerned with the effects of his behavior towards others, whether it’s personal, financial, or social.Basically, this is because psychopaths have very little emotions towards themselves or others.Research carried out in 2013 studying the brain activity of different violent psychopaths, it was discovered that the area of the brain which is associated with the ability to mutually share suffering can be deactivated and activated at will by psychopaths.While most of the time they lack empathy, a psychopath can voluntarily switch it on for the purpose of manipulating, charming or seducing someone else with a twisted goal in mind.2. Psychopaths Easily Get Bored A psychopath doesnt experience boredom just because they are under-stimulated due to a slow day at work or a weekend night with no plans to go out but they usually face chronic boredom in every single area of their lives regardless of the activ ities.A common school of thought is that the psychopaths mind frame is wired to be under-aroused than most people.In other words, they need to be doing exciting things consistently to feel normal and get to regular levels of arousal.What this means is that they will most likely be among the group of people who want to go out for drinks after a long day of work or engage in fun related activities.3. Psychopaths are Quite Charming This is perhaps one of the most frightening aspects of dealing with psychopaths and also very disarming. They possess the ability to hide their true nature and appear as charming as possible.The psychopath would for example in an interaction easily pick a topic which you would find very important and would showcase a sympathetic point of view on the subject matter, most times with strong emotions in order to reinforce their words.This isnt just in relation to individual interactions but even in group interactions.A psychopath would most times use a storyline to garner attention or draw people to them.Also regardless of their location, whether in jail or at work, they usually have a crowd around them due to such storylines, but most times such stories are false.4. Psychopaths Lie FrequentlyA recent study done on a group of students showed that psychopaths do not have a stronger lying capacity than others but have a stronger trainability for lying.Meaning they can easily become great at lying.Psychopaths unlike pathological liars, who lie without compulsion or a goal in mind, tell lies that are very goal oriented.They have a specific purpose for their lies and generally use manipulation and conning for their own selfish interest.Its basically about getting something out of someone else, like tricking a person into an emotional connection or out of something they possess.This could be utilized in controlling a lover, getting promoted at work or even building a relationship.5. Psychopaths have Short-term and Fictitious Goals While its true that psychopaths have various twisted goals, most do not fancy realistic long term goals, they hold onto the belief of living in the moment rather than for the future.This makes most of the goals they have to be for the present and disconnected from the future. Asides from this the goals they do possess are fictitious in nature and have no bearing to reality.If for instance, you spoke to a psychopath in jail, he or she would tell you they want to be a medical doctor or police officer.Their goals seem completely out of touch would reality.6. Psychopaths have a Superiority Mindset Psychopaths believe they are far better than anyone around them, which does assist their ability to switch off empathy and careless about the negative effects of their actions.In an office, they would most likely be the ones that do not care about what their actions have on their team and they are also very hesitant to follow instructions that benefit the team as a whole unless it somewhat elevates them abo ve others.This would look like a very dominant or overly confident attitude but it could be hidden around a boss or someone who is a determinant to their success.They basically perfect the art of hiding their true personas and play on the gullibility of people beneficial to their success.THE HARE PSYCHOPATHY CHECKLIST-REVISED TESTThe Hare Psychopathy Checklist-Revised is a clinical diagnostic tool utilized in rating a persons antisocial or psychopathic tendencies.A psychopathic individual would prey ruthlessly on other people using violence, charm, and deceit or any method which will enable them to have their way with the person.For instance, a survey done on various on serial killers in the United States revealed that over 31.8% of the killers, killed simply for fun or enjoyment. Source: VoxThis is a classic case of lack of empathy, where psychopaths have to do whatever they want too just to fulfill their own desires even if it means killing another person.If a patient has exhibited the various symptoms of psychopathy as listed above such as; the ability to turn empathy off and on, chronic lying, superiority complex etc.Then the test is most likely for them, however, even without such symptoms, it can still reveal a psychopath.The test was originally created for the assessment of individuals convicted or accused of crimes.PCL-R test is made up of a 20-item symptom rating scale which lets qualified examiners to be able to make comparisons of the patient’s level of psychopathy with the level of a prototypical psychopath.It is seen in numerous fields as the most reliable, authoritative and authentic method for knowing if psychopathy exists in a person and also the extent or degree of it.The Hare Checklist despite its current broad applicability is still utiliz ed in diagnosing people of the original group it was created for, which are adult males in criminal psychiatric hospitals, prisons and those who await psychiatric trials or evaluations in various detention and correctional facilities.Asides from these the PCL-R also has massive usability in diagnosing sex offenders, inclusive of adolescent and female offenders.PURPOSE OF THE TESTThis Test is used to diagnose people with psychopathy and it can be for medical purposes, legal purpose and even for research purposes.The test has been very instrumental in determining the psychopathic tendencies of a person.Due to the increase in the crime rate, the Hare Psychopathy test is beginning to gain increased importance in the legal sector.It is now being used by law enforcement agencies as forensic evidence to determine the tendencies of convicted criminals and to determine the length of sentence they should be given.The test has also been used by psychologists to counsel children, teenagers and adults to determine if they are psychopaths especially at a young age and to determine the kind of help that can be rendered to the psychopath.In as much as this test is very instrumental in identifying the key features of a psychopath in a person, there are a few guidelines and precautions that must be followed.Below are the guidelines and precautions.1. This Test is not the Final Diagnosis No matter how accurate and how apt this test is, it is not the final diagnosis.This test is designed just to give you an idea of what tendencies you have.It is just designed to give an idea, it is not a final diagnosis and it is not give a definite answer to whether or not a person is a psychopath.The results of the test will help to give you an idea and then further diagnosis can be made based on the results of the test.2. The Test Cant be Conducted by Just Anybody Even though this test appears very simple, it shouldnt be conducted by just anybody.Determining whether someone is a psychopath or not is a very delicate issue and it can have an emotional effect on the family, friends and even the patient himself.There are other steps that need to be taken when a person passes the test, such steps include counseling.To ensure that the person is not left emotionally distraught, the test should be carried out by a trained professional who is familiar with psychopathy and how to handle a psychopath.3. The Test is Exclusively for Professionals This guideline looks similar to the second one but it is different.The fact that a person is a medical doctor doesnt make him a professional in all medical fields.The same applies to every other area in life including taking a psychopathy test.Not just any doctor should administer this test.The only recommended group of people that should moderate and examine this psychopathy test are professionals that have an advanced degree in a behavioral, social science or medical field.Also the professional must be registered with a well-known organiza tion that specializes in psychological and psychiatric testing and procedure.These professionals are well trained in handling issues that pertain to psychopaths and taking the psychopathy test.Having mere head knowledge about the human behavioral pattern is not enough a reason to consider yourself worthy enough to carry out a psychopathy test on someone, knowledge, and experience is what gives the expert an edge over you when it comes to handling cases like this and it is wise to leave the work for the expert.It is important to note that it is recommended that professionals who administer this test be people who have had years of experience working with criminals, this will make it easier for them to determine the outcome of the test.4. The Test Must be Carefully Carried OutThe results of psychopathy tests are often used in legal cases and can be used as evidence in courtrooms so it is important to be careful while conducting the test on a person and to ensure that there is no mix-u p in the answers.In addition, since the results are used as evidence in legal cases, it is important for the person who is administering the test to be eligible or legally qualified to stand as a witness in the courtroom when necessary.This is another reason why the test cant be carried out by just any person because the credibility of the results of the test will be questioned if it was not carried out by a professional who is eligible to stand as a witness when necessary.5. Two Different Professionals Must Administer the TestFor accuracy purpose, it is advisable that two different professionals administer the test independently to a person.By doing so the results will be more accurate and what one expert accidentally omits, the other will be able to identify.After the subject is tested independently with the same test questions, the results from the two experts will be compared and the average score will be gotten.The average score of the two separate results will determine the fi nal rating of the test.DETAILS OF THE TESTThe Hare PCL consists of two segments. The first is a structured interview while the second segment entails the checking and reviewing of the history and file records of the person being tested (the subject).During the interview, the professional will ask questions revolving around the general behavior of a psychopath.Questions will be asked to determine the nature of the interpersonal relationship of the subjects as well as his/her response to people and situations around him/her.The lifestyle and emotional involvement of the subject will also be tested.The aim of all these questions is to know whether or not the person or subject has an antisocial and unstable lifestyle or if he victimizes other people without feeling any remorse.As part of the interview, the family status, educational history, work history, marital or family status, as well as his criminal background, will be evaluated too.You may be wondering why all of this is necessary , well it is important because chances are that the person is a psychopath and most psychopaths are pathological liars, they lie without flinching and the only way you can know that the answers they provide are the correct answer is by cross-checking the history of the subject.Via the answers to the test questions, it is possible for the character and behavior to be properly assessed for any trace of psychopathy.But the fact that someone around behaves in an irrational manner is not enough reason to tell if he or she is a psychopath.To be sure about the authenticity of the suspicion, a test will be carried out on the subjects.Below are the questions asked by professionals when administering the psychopaths test to a subject:Do you have excess glibness or superficial charm?Do you have a grandiose sense of self-worth?Do you have an excessive need for stimulation or proneness to boredom?Are you a pathological liar?Are you conning or manipulative?Do you display a lack of remorse or guil t?Do you have a shallow effect?Are you callous, or do you lack empathy?Do you have a parasitic lifestyle?”Do you have poor behavioral controls?Do you have a history of promiscuous sexual behavior?Do you have a history of early behavioral problems?Do you lack realistic long-term goals?Are you overly impulsive?Do you have a high level of irresponsibility?Do you fail to accept responsibility for your own actions?Have you had many short-term marital relationships?Do you have a history of juvenile delinquency?Have you ever experienced a revocation of conditional release?Do you display criminal versatility?Each question on the list can be awarded 0, 1 or 2 (score) based on the performance of the subject. If the subject is a psychopath, he will most likely score thirty points or more, the maximum score for a psychopath is 40.Once a person scores thirty or more than thirty, he should proceed further to have a diagnosis of psychopathy carried on him.On the other hand, people who have no tr ace of psychopathy will score between 0 to a maximum of 5. Criminals who do not have any trace of psychopathy will most likely score a maximum of 22.This test is one of the few tests in the world that having a low score in it can actually be good news and scoring high may be a sign that something is off.If you scored 30 or more in this test, it is advisable that you go for further diagnosis and seek professional medical help and also see a psychiatrist or a counselor.CONCLUSIONPsychopaths are quite deceptive individuals and without a proper way to identify one, they can fool just about anyone into believing what they portray themselves to be based on their specific goals per time.This is why for The Hare Psychopathy Checklist-Revised Test, which enables qualified persons to be able to adequately diagnose cases and degrees of psychopathy effectively.However, a lot of symptoms of a psychopath can easily be overlooked so endeavor you take a shot at the test and see what you score! Reme mber though this test only holds water when carried out by a professional.

Wednesday, June 24, 2020

State of the School USCs Marshall School of Business

State of the School: USCs Marshall School of Business by: Maya Itah on June 25, 2014 | 0 Comments Comments 3,910 Views June 25, 2014USCs Marshall School of BusinessFei Xiao could easily be a poster child for the Millennial tech workforce (but not in the entitled brogrammer sense). The 2012 University of Southern California graduate currently lives in San Francisco and works as a product designer at ThirdLove, a mobile app that has been featured in Vogue, Mashable, and USA TODAY. In 2011, she co-founded trueRSVP and later pivoted it to Planana, which raised funding from DreamIt Ventures and Tech Coast Angels and eventually achieved profitability.Xiao wasn’t always involved in tech, though. She began her journey through the startup world during the first class she took at the University of Southern California’s Marshall School of Business. It was an introduction to starting your own business, taught by Professor of Clinical Entrepreneurship Patrick Henry. He encourag ed students to step outside of their comfort zones, so Xiao picked a hackathon and signed up with a friend. It was filled with engineers, designers, and MBAs; as a pair of 20-year-old undergraduates, they kind of stuck out. â€Å"It was a little overwhelming,† Xiao recalls.Regardless, the hackathon turned out to be a huge success. The two pitched an idea that wound up being one of ten chosen. Without even knowing the difference between front-end and back-end development, Xiao wound up leading a team of designers and engineers to build a product. The experience led her to start her company halfway through that very first business class. GETTING IN THE DOORWith traditional liberal arts majors getting so much flak, it’s no surprise that a hands-on program like business is so popular at this Los Angeles school: 19% undergraduates major in it. â€Å"We have far more students that want to get into the program than we can handle,† says Debbie MacInnis, USC’s vic e dean for undergraduate programs.Around 10 years ago, Marshall had a two-year undergraduate business program. Today, though, business majors begin taking Marshall classes from the very beginning of their time at USC. â€Å"As a faculty member and someone who’s taught here for 20 years, I’ve really appreciated the change to a four-year program,† MacInnis says. She explains that the additional two years give students more time to understand what a business degree actually encompasses. It also gives faculty members four years to know and advise them and they’ll likely be the ones writing students’ letters of recommendation.   It’s much easier to get into Marshall as a fresh applicant than as a transfer from another school within USC. In the latter case, Marshall hopefuls compete with other USC students instead of with the general applicant pool. So, even if you only sort of think you’d like to study business, declaring a business maj or from the very beginning could save you major headaches later on.Not that Marshall is that easy to get into straight out of high school: as of 2012, it has a 20% admission rate, according to Businessweek. Xiao applied directly to Marshall (along with other large California schools, like UC Berkeley and UCLA). She guesses that she got in thanks to a combination of good grades, a solid SAT score, multiple clubs, and leadership positions; for example, she was the editor-in-chief of the yearbook. â€Å"I think that’s something that they look for,† she says. DINNER WITH THE FOUNDER OF KINKOS FOR CLASSMarshall requires business majors to pick a concentration. â€Å"You choose four classes in a specific field within business that you find interesting,† Xiao says. She picked entrepreneurship. At that point, she hadn’t planned on starting her own business, but once TrueRSVP was underway, it turned out to be the most challenging undertaking of her undergraduate career. Even though she was technically making her own schedule, she often found herself staying at the office until 11 p.m. and giving up a lot of normal 20-year-old activities.Part of what helped was the support of professors. Occasionally, Xiao asked for permission to skip class and write a report on whatever she’d done for her business instead. Thomas Knapp, assistant professor of clinical entrepreneurship, introduced her to people he knew in business and the media. Knapp also helped her get into a once-a-week class that consisted of having dinner and talking about entrepreneurship with the founder of Kinko’s. â€Å"It was just one of the coolest classes,† Xiao says.Some of her classes were a little bit less cool. â€Å"Organizational behavior probably wasn’t the most useful,† she says. Her major complaint about the accounting classes was that they focused on the corporate end of things which was probably fine for many people, but as an entrep reneur, she wished she could’ve learned about things like filing her own taxes.If she had to do everything all over again, Xiao admits that she’d pick business as a minor and focus on design, engineering, or something more technical instead. She advises incoming business majors to explore other schools within USC and to avoid limiting themselves to traditional fields like finance and marketing. â€Å"Don’t get so bottled into what your major is defined as,† she says. AN INTERDISCIPLINARY PROGRAM WITH CELEBRITY DONORSThere’s evidence that the folks at USC share Xiao’s view on the importance of pairing business with design and engineering. Last year, the school launched a new interdisciplinary degree program: the Jimmy Iovine and Andre Young Academy of Arts, Technology, and the Business of Innovation. (Andre Young as in Dr. Dre. Yep.) Behind this bombastic name is a pretty simple idea: Technology is having a profound impact on our day-to-day l ives, and there should be a program that teaches people how to make it both functional and visually appealing. â€Å"I think it’s reflective of the way our world is going,† MacInnis says.Marshall is also experimenting with programs that teach students how to be members of a global workforce. The most unique of those programs is the World Bachelor in Business, which allows students to graduate with three different bachelor’s degrees from institutions in three different countries: the Hong Kong University of Science and Technology, Università   Bocconi and, of course, USC. It’s a four-year program that enrolled its first class just last fall. Having just spent their first year at USC, students will spend their second year in Hong Kong, their third year in Milan, and their fourth year at whichever of the three schools they choose.Regular business majors also have many opportunities to go abroad, even as freshmen. â€Å"About 80% of our freshman class take advantage of one of these opportunities,† MacInnis says. Destinations have included Thailand, India, Australia, China, Turkey, and Argentina, and there are plans for a potential trip to Dubai.   All this opportunity comes at a hefty price: 2013-2014 undergraduate tuition was $46,298. But if you major in business, at least you’ll have a fighting chance of paying off your loans before you’re geriatric. Page 1 of 11

Saturday, May 23, 2020

Frankenstein Essay - 1017 Words

Frankenstein The novel begins in a frame narrative: Robert Walton, the captain of a ship, recounts his adventures through a series of letters to his sister back in England. Walton encounters Victor Frankenstein in the seas near the North Pole and is told his story, and the major part of the novel consists of Frankensteins narration of his strange adventures. Victor tells Walton of his early life in Geneva and his close relationships with his cousin, Elizabeth Lavenza, who had come to live with his family when her mother died, and his friend Henry Clerval. Victor eventually goes to the university at Ingolstadt and begins to study natural philosophy and chemistry. During this time, he becomes consumed by the desire to discover the†¦show more content†¦Victors father hopes to take Victors mind off of his grief by taking the family on a trip. One day while Victor is alone in the mountains, the monster appears to him, tells his story, and begs his creator to make him another creature as a mate. Victor refuses at first, but finally gives in, convinced by the monsters persuasive pleas. After his family returns home, Victor departs on a journey for England to gather information for his creation. He secludes himself on an island and works. One night, the monster appears at his window. Struck by the horrific consequences of his work, Vict or destroys the new creation. The monster is enraged and vows that he will be with Victor on his wedding night. Later that night, Victor goes out onto the lake in a boat and dumps the remains of the second creature in the lake. The wind picks up, preventing him from returning, but in the morning he comes ashore near a town. Upon landing, he is informed that he will be tried for a murder that happened the previous night. He is led to see the body and is shocked to behold his friend Henry Clerval, with the mark of the monsters fingers on his neck. He falls ill and stays in prison until his recovery, after which he is acquitted of the crime and returns to Geneva with his father. Shortly after his return, Victor and Elizabeth marry. Victor is fearful of the monsters warning, and suspects that he will be murdered on his wedding night; to be cautious, he sends Elizabeth awayShow MoreRelatedFrankenstein, By Victor Frankenstein988 Words   |  4 PagesLane Johnson Mr. Jones English 12 Honors/4th Period March 15, 2015 Victor Frankenstein and his creation surprisingly share many of the same characteristics. Even though Frankenstein is an ugly, unwanted creature, he and Victor withhold an obvious connection throughout the novel. However, Victor and Frankenstein also share their differences as well. Victor was raised in a very caring and loving home. His parents gave Victor everything he wanted and Victor grew up with great friends. Victor’s parentsRead MoreFrankenstein And Frankenstein Essay1474 Words   |  6 Pagesfictional characters, most famously in John Milton’s Paradise Lost, in 1667, and Mary Shelley’s Frankenstein, in 1818. The complexity of the characters in these texts creates the theme of nature versus nurture before they diverge and arrive at differing conclusions. Many critics arose over the years to contest the main character of Milton’s epic. Shelley, arguably Milton’s greatest critic, wrote Frankenstein to contrast her views on the conflict between creator and creation. She also uses an unconventionalRead MoreFrankenstein1112 Words   |  5 Pagesas a reflection of context. The capacity of thematic concerns to transcend time are manifested within Mary Shelley s 19th century gothic novel Frankenstein (1818) and Ridley Scott s dystopian science fiction film Blade Runner (1992) as both pose markedly similar existentialist discourses regarding the fate of humanity. Through Frankenstein , Shelley s romantic approach condemns humanity s intrusive assumption as creator during an era where scientific hubris prompted people to abandonRead MoreFrankenstein1009 Words   |  5 PagesMary Shelly’s Frankenstein seems to be an exact representation of the ideas of the 17th century philosopher John Locke. In Locke’s  "An Essay Concerning Human Understanding,† he talks about the idea that we as humans are all born with a ‘blank slate’ that contains no knowledge whatsoever and that we can only know that things exist if we first experience them through sensation and reflection. In Frankenstein, the monster portrays Locke’s ideas of gaining knowledge perfectly through worldly experienceRead MoreFrankenstein: Technology1728 Words   |  7 PagesFrankenstein: Technology In Frankenstein or The Modern Prometheus, written in the late nineteenth century by Mary Shelley, Shelley proposes that knowledge and its effects can be dangerous to individuals and all of humanity. Frankenstein was one of our first and still is one of our best cautionary tales about scientific research.. Shelleys novel is a metaphor of the problems technology is causing today. Learn from me. . . at least by my example, how dangerous is the acquirement of knowledgeRead MoreFrankenstein Critique866 Words   |  4 PagesAs Mary Shelley wrote Frankenstein, she poured much time into portraying her characters and making them believable and life-like. Her scenes are painted with beautiful, descriptive words that are colored with vivid emotions and applicable morals. Her life experiences were strategically placed in her writing to convey a sense of reality and completion of plots and subplots. Her experience with failed love ties in with the emotion that she expresses the loneliness of Frankenstein’s creation. She developsRead MoreCharacters in Frankenstein1261 Words   |  6 PagescenterbExamine the way in which characters are portrayed in the novel./b/center br brIn the novel Frankenstein, written by Mary Shelley, the characters have been portrayed effectively. Much of the interactions between characters, and characteristics of the characters have been based on events which have occurred in Shelley s own life, or th ey represent what she believes is important. For example, Victor is portrayed as having a strong passion for science, and a poor understanding ofRead MoreFrankenstein : The Way Frankenstein, And His Creation1275 Words   |  6 Pagesprevalent in Shelly’s novel is the way Frankenstein, and his creation, are controlled by their emotions. Frankenstein is continually ruled by his feelings of fear, guilt, and love throughout the novel. For instance, he works for nearly two years to accomplish his goal of creating life, only to immediately flee because of fear when his work comes to life. This was a major illustration for the reader that despite being an experienced scientist Frankenstein was still ruled by emotions. In a largeRead More Mary Shelleys Frankenstein - Victor Frankenstein is to Blame1046 Words   |  5 PagesVictor Frankenstein is to Blame Can an intense appetency for the pursuit of knowledge result in fatal consequences? In most situations when a strong desire is present consequences are seldom taken into consideration. In the novel, Frankenstein, Victor Frankenstein pursues knowledge in an obsessive manner that blinds him to the possible effects. Victor Frankenstein is the primary cause of his creatures desolation. Indeed, Victor Frankenstein is at fault for the creatures isolation andRead More Victor Frankenstein is the Monster in Mary Shelleys Frankenstein566 Words   |  3 PagesVictor Frankenstein is the Monster in Mary Shelleys Frankenstein   Ã‚  Ã‚  Ã‚  Ã‚  Through out the novel we are under the assumption that the demon in the novel is the man who is disfigured and hideous on the outside. While we view Victor Frankenstein as the handsome and caring victim, even though sometimes a monster cannot be seen but heard. Looks can be deceiving but actions are always true.   Ã‚  Ã‚  Ã‚  Ã‚  We first view Frankenstein’s ignorance while he is busy in his work. He had not visited his family for

Monday, May 18, 2020

An Formal Study Of Assessments - 1322 Words

Even before beginning the formal study of assessments, it is clear that there are many serious problems with the ways in which students, teachers, and schools are assessed in this country. Studies have shown us what needs to be done, the research all points to the same conclusion – we are doing it wrong. Despite the fact that assessment, informally, is a consistent part of our everyday lives, we still place so much weight on standardized methods which provide no context, few allowances for socioeconomic status, disabilities, or second language acquisition. These are methods which do not assess the whole child for individual strengths and struggles, but which serve to standardize them – an impossible and undesirable result. There is no need for assessment to be so contrived and complicated. Making it so not only skews the results to the point of invalidity, but also creates an unnatural practice out of something that is already in our nature. From the time we are very small, we are assessors. We are constantly testing ourselves and the world around us, looking for information that will help us keep moving forward, keep learning and keep growing. Little by little, we begin to make sense of our environment by experimenting with what we can do and what we cannot†¦yet. We experiment with what effect the objects and substances and creatures we encounter may have on us; what those things are. Does that yellow crayon taste as good as it looks? Can I let go and do it myself, or willShow MoreRelatedFormal Assessment Vs Informal Assessment1675 Words   |  7 Pagesthat can be complicated. Formal Assessment vs Informal Assessment Both formal and informal assessments are used to help students meet specific standards (Yell, 2006). They are also used to identify a student’s strengths and weaknesses in the child’s performance, which can improve the quality of teaching and learning (Yell, 2006). Formal assessment is the use of specific assessments to determine the level of learning the student is at (McLaughlin, 2006). Formal assessment strategies may include,Read MoreEvaluation Of Assessment And Evaluation1062 Words   |  5 PagesAssessment and Evaluation Introduction Assessment and Evaluation are two very different aspects in the realm of education that appears to be fairly similar, both are the different sides of the same coin which is testing. The marked differences in both assessment and evaluation are especially important. Assessment refers to the referral and collection of data to describe or better understand an issue, whereas evaluation is done by referring to data by comparing data in order to judge and decideRead MoreInformal Assessments : Observation Of Everyday Performance1274 Words   |  6 Pages Informal assessments includes the observation of everyday performance. This is the method in which teachers collect information about their students’ performance in usual classroom conditions. Informal assessments are a part of the instructional process and can include â€Å"systematics observations, work sample analysis, task and error analysis, interviews and questionnaires’† (Sacks, 2011). It is done without establi shing test conditions such as in the case of formal assessment. Teachers must be roleRead MoreThe Assessment Methods Used By Speech Language Pathologists1390 Words   |  6 Pages A study by Skahan, Watson Lof (2007) examined the assessment methods used by speech-language pathologists (SLPs) when assessing children with suspected speech sound disorders (SSD). Through a national survey, the study also examined the assessment of non-native English speakers and the length of the assessment process (Skahan, Watson Lof, 2007). The study was pursued due to a lack of research regarding the assessment methods used by SLPs to identify children with SSD. Previous research byRead MoreEffective Instruction For English Learners1414 Words   |  6 Pagesparticipate and exchange information with each other. At the end of the article, the author mentions how ICT can really motivates students and improves their independent learning. Summary four: Using state assessments for teaching English language learners Luster (n.d ) starts the article â€Å"Using state assessments for teaching English language learners† by states the number of English Language Learners (ELL) in the united states in general and in California particullary, and how most of teachers are â€Å"unprepared†Read MoreThe Article Learning Through Play : Portraits, Photoshop And Visual Literacy Practices `` Written By Michelle A1020 Words   |  5 Pagescreativity in education. But there should be a formal assessment to prove this. Next an area of critique is the fact that the article highlights the success if the program without once mentioning how it was funded which raises question. Honeyford and Boyd believe that â€Å"research in early childhood education demonstrates the vital importance of play to young children’s linguistics, social, emotional, intellectual and physical development.†(p.65). This particular study was about an afterschool program in CanadaRead MoreLink Between Autism And Noonan Syndrome1135 Words   |  5 Pagesthis study was characterized as a formal assessment. They were as follows: The Wechsler Intelligence Scale for Children- Revised, Vineland Adaptive Behavior Scales, and Test of Problem Solving skills. For speech and language evaluation specifically, the Clinical Evaluation of Language Fundamentals-Revised was given. (Ghaziuddin, Bolyard, Alessi, 1994) Wilson and Dyson (1982) targeted speech and language characteristics of children with Noonan Syndrome. They used the following assessments to evaluateRead MoreEssay about Princilples of Assessment Unit 12 Pttls1553 Words   |  7 PagesUnit 012 Principles of assessment in lifelong learning The types of assessment a trainer will use in lifelong learning include initial, diagnostic, independent assessment, formative, summative, internal, external, formal and informal assessment. â€Å"Assessment is a way to find out if learning has taken place.† Tummons (2007: p5) Gravells (2011:p91), describes the assessment cycle in the following terms; â€Å"the initial assessment, assessment planning, assessment activity, assessment decision and feedbackRead MoreComponents Of Reading Essay1282 Words   |  6 Pagesliteracy activities† (p. 41). Syntax, semantics, phonology, and pragmatics are the four key components that make up oral language. To determine whether or not students are developing their oral language, teachers must monitored it using informal assessments, such as observations, asking questions, and singing songs. Phonological Awareness Phonological awareness is the skills that helps students identify and manipulate units of oral language. According to Phonological awareness (2016), â€Å"children whoRead MoreAre Four Kinds Of Assessments?935 Words   |  4 Pagesfour kinds of assessments. One initial assessment: A progress during which start to build up a picture of a leaner’s achievements, skills, previous learner, goals and learning needs. This will help to place learners in appropriate learning programmes. Assessment number two is diagnostic assessment: A detailed assessment of a learner’s existing skills and areas of need with respect to a particular subject area. Assessment number three is formative assessment; this is an ongoing assessment of what process

Wednesday, May 6, 2020

General Overview Of The Disease - 1367 Words

1) General overview of the disease a. History (who discovered it, well known people who had it, where it started, medical advances in past treatment) Alfred Velpeau discovered leukemia in 1825, and in 1847 Rudolf Virchow discovered a reversed white and red blood cell balance, more red blood cells than white. He named the disease as leukà ¤mie. Some well known people in the world who had the disease are Kareem Abdul Jabar, and the Colts head Coach Chuck Pagano. Leukemia was not officially diagnosed until 1845, when John Hughes found it in him, he lived in Edinburg in Europe. There have been no medical advances in the past 180 years, but in modern day they treat it with basic chemo therapy or drugs that help replace blood cells. b. What part of the body does it affect? Leukemia affects your entire body. It starts somewhere in the blood line and spreads through the body. New blood cells are produced in the bone marrow which are mostly red, but when you have leukemia, your body makes more white cells than it needs and can’t fight the infection. c. What is going on inside the body? (What is physically, chemically, or emotionally going on inside the body because of the disease?) Physically you will get tired as you may have to go through chemotherapy. You will lose your hair and will get weaker. Chemically the white blood cells take over and keep reproducing, which then spread across the body. Emotionally you are sad, because you fighting to stay alive and many people donShow MoreRelatedLymphatic Disease : A General Overview Essay888 Words   |  4 PagesLymphatic Filarial Disease: A General Overview Lymphatic filarial disease is a disease that is caused by a parasitic infection of the lymphatic system. The parasites that cause this disease are found in the roundworm nematode family -- there are three types that cause it. The primary one is Wuchereria bancrofti; the other two are Brugia malayi, and Brougia timori (Centers for Disease Control and Prevention [CDC], 2013). The severity of infection ranges from asymptomatic, acute clinical, to chronicRead MoreDiabetes Essay examples1471 Words   |  6 Pagesone of the leading causes of death and disability in the United States. It has contributed to over 193,140 deaths in 1996. It is associated with long term disorder that affects almost every major part in your body. It can cause blindness, heart disease, strokes, kidney failure, amputations, and nerve damage. Diabetes is a metabolism disorder. A metabolism disorder affects the digestion of food in the body. After eating, most food is broken down by glucose, which is the main fuel for the bodyRead MoreEarly Onset Of Alzheimer s Disease1742 Words   |  7 PagesAlive Dementia is the general term for a decline in mental ability severe enough to interfere with daily life. The most common form of dementia is Alzheimer s. Alzheimer s disease literally eats and attacks the human brain (Overview). It is a progressive disease that causes the brain cells to degenerate and die, which causes memory loss and affects other important mental functions (Mayo). Today in America, over five million Americans are living with Alzheimer s disease and someone develops AlzheimerRead MoreCell Signaling Essay1583 Words   |  7 Pagesmain factors of human disease. When it comes to the topic of human disease breast cancer and sickle cell anemia have been the most prevalent. The importance of these topics in reference to breast cancer and sickle cell anemia are the background information on these diseases, the general population affected, what gene/proteins are involved in these diseases, the symptoms of the diseases, the experimental research, and the key advances/ pro blems relaying to treatment for the diseases. Understanding theRead MoreThe First Malaria Vaccine Trail1272 Words   |  6 Pagesday everyday. In attempt to share all these new developments we create news outlets and scholarly journals to be able to get our work published. When we use popular articles or magazines, such as a science article, the intended audience is for the general public or those that have interest in that specific subject. These articles often describe a study or research project that has been done. Whereas a scholarly journal contain original research, data, studies and experiments. These articles are intendedRead MoreCriticism1087 Words   |  5 Pagesassociation ought to be worried about. Despite the fact that USP labs item Oxy Elite Pro supplement, have been reviewed by FDA in the wake of being connected to liver disease, the association can become acquainted with what the clients feel about the item. The supervisor of USP labs needs to utilize the utilization of center gatherings and overviews to decid e the clients emotions about their items Focus bunches are assemble exchanges that depend on the association between aggregate individuals and the connectionRead More Dementia and Alzheimers Disease Essay examples638 Words   |  3 Pages the condition is known as dementia. Dementia is caused by a variety of disorders, but Alzheimers dementia, or Alzheimers Disease, accounts for many of the cases, particularly in elderly patients. Around age 65, a small percentage of people already are affected by Alzheimers, and by the age of 85, over half of all people are affected (Hensrud 1). Alzheimers disease causes shrinking of brain tissue, as well as formation of amyloid plaques in affected brain tissue, which has been linked toRead MoreDiabetes Is A Disease Of The Endocrine System1006 Words   |  5 Pagesportions of populations are impacted by a life-altering disease called Diabetes. There are many types of diabetes, however type 2 specifically tends to affect more people than any other type. Diabetes is a disease of the endocrine system and is the result of high blood glucose, or blood sugar, and the lack of insulin doing its job properly. In 1910, an English Physiologist by the name of Sir Edward Albert Sharpey-Schafer discovered the disease, diabetes. He also discovered Insulin while studying theRead MoreAnalysis: Alcoholism as a Root of Most Illnesses and Social Evils647 Words   |  3 Pages Goal Reduce diseases caused by too much consumption of alcohol and accidents across the United States Overview Statistically, the overall consumption of alcohol in the United States has increased abruptly. Its approximated that 51% of adult aged between 18 years and above is regular drinkers and 25% are said to be heavy drinkers. This makes abuse of alcohol as one of the most causes of death in the United States (Sondik, 2010). Alcohol abuse causes the following diseases: -Liver cancer Read MoreEssay about Hyperthyroidism: Thyroid Disease and the Heart1310 Words   |  6 PagesHyperthyroidism Chronic diseases such as hyperthyroidism can be debilitating if not managed well. Hyperthyroidism is an overactive thyroid gland that secrets too much hormones throughout the body causing many different clinical manifestations within all systems. The thyroid gland is located right underneath the larynx also known as the voice box, and straddling the windpipe. It consists of two types of tissues, follicular and parafollicular. The follicular tissues are the ones that secrete hormones

Jane Austen Emma Free Essays

â€Å"I am going to take a heroine whom no one but myself will much like† How does this comment by Jane Austen fit with your reading of her presentation of Emma? Today, we can interpret this remark as the recognition of a problem that was to be successfully overcome, instead of looking at it as an accurate prediction. Readers like the author’s niece, Fanny Knight, who could â€Å"not bear Emma herself† have been in the minority. Most readers, myself included, have liked Emma Woodhouse and the novel that bears her name. We will write a custom essay sample on Jane Austen: Emma or any similar topic only for you Order Now It is an intricate, complex and perfectly achieved work that takes an apparently trivial matter – â€Å"3 or 4 Families in a Country Village†, in Austen’s famous phrase – and makes it captivating, involved and rich with meaning. During this essay I intend to outline what Jane Austen means by â€Å"heroine†, and explain how Emma fits this title. I shall explore why Austen feels her character will not be liked, and yet what defies these intentions and regardless encourages the generally felt affection towards Emma. Jane Austen nurtures many issues during her novel, I need to examine them, and decide on their relevance to the characters position. Jane Austen’s use of ‘heroine’ in her comment outlines who the chief character of the story is, in this book we immediately discover its Emma Woodhouse. The book is justly named Emma, as the whole thing is Emma. There is only one short scene where Emma herself is not on stage; and that one scene is Knightley’s conversation about her with Mrs Weston, proving she has a very dominant role. As readers we would usually expect the heroine of the story to be the most courageous, clever or perhaps even the most blasphemous. They usually have an attribute that sets them apart from everyone else. In this book though, Emma is mainly a figure of fun. We see the gradual humiliation of self-conceit through a long succession of disasters – serious in effect, but written comically throughout. The disasters occur through Emma’s absurdities, her snobberies, her intrinsic honesty and her misdirected mischievous conduct. The reader feels affection for the charact er not because of her charms, but in defiance of her defects as she develops this rogue image. Her features allow her to take rank not with the ‘sympathetic’ heroines, but as the culminating figure of English high comedy. The word ‘heroine’ can also be used to describe someone much admired for their bravery. In my view, this ironically can also be applied to interpret Jane Austen’s comment, and even Emma herself. Perhaps she doesn’t demonstrate bravery of a courageous format, but she does show brave recognition of her faults, which could be employed to give her the title of a ‘heroine’ in her own way. Jane Austen creates a wonderfully flawed heroine. Had Emma been perfect, her situation would have been of no interest to anyone; her flaws are what interest both reader and critic. The basic movement of Emma is from delusion to self-recognition, from illusion to reality. In the beginning she is loveable enough, but has much to learn. It takes supreme courage on Austen’s behalf to portray a girl, meant to win and keep the reader’s fancy, with the characteristics frankly ascribed to Emma Woodhouse. During the time period of both Austen and Emma the world was a male-dominated place, to centre the attention of the story on a woman was a daring move, but Jane Austen wanted to do something different. The narration opens by telling us all about the privileged heroine, â€Å"handsome rich and clever,† personally giving me the image of an insufferable young lady.We are allowed to know that she is pretty; not formally, but casually, from the words of a partial friend; â€Å"Such an eye! – the true hazel eye – and so brilliant! – regular features, open countenance, with a complexion – ah, what a bloom of full health and such a pretty height and size; such a firm and upright figure.† But, before we are allowed to see her personal beauty, we are made to see some of the d estined troubling qualities. In her wish to be useful she is patronizing and a little conceited; her self-sufficiency early appears along with the irony of her willingness to have a hand in the future of others, despite having little knowledge or experience of her own to do it judiciously. Jane Austen’s ironic voice throughout the book provides humour and logical thinking. Irony is defined as an absurd contradiction or paradox, a form of humour where someone says the opposite of what is obviously true. The ironic actions of Emma Woodhouse show one of her faults, for example her ‘matchmaking’. â€Å"It was foolish, it was wrong to take so active a part in bringing any two people together. It was adventuring too far, assuming too much, making light of what ought to be serious, a trick of what ought to be simple. She was quite concerned and ashamed, and resolved to do such things no more.† There is a special element of irony in this statement. Even as Austen has Emma relinquish the strategies of matchmaking, Austen condemns her heroine to continue thinking social relationships over and over again, repeating her misreading of sexual relations throughout the book. This is to emphasis the dislike we should be feeling towards Emma. Her complacent manner should evoke a feeling of frustration, instead, in my opinion, we see the funny side, predicting the outcome of Emma’s actions, and knowing it’s destined to go disastrously wrong. Emma’s exclusive attention to marriage plots of her own devising is consistent with her inability to enter into a relation of equality with other women. Her obsession with arranging marriages distorts the relationship with her good friend Harriet Smith, and blinds her from other relational possibilities. The connection with Mrs Weston was never based on equality, she is grateful to her governess/friend for her guidance and education, the relationship is lacking in true parity. The great attraction of Harriet, beyond her blonde beauty and easily swayed temper, was that â€Å"everything† could be done for her. Emma’s failure to bond with Jane Fairfax (her exact equal in age, abilities and sense) could also to a certain extent be due to her preoccupation with the marriage plot. Friendship between women is necessarily difficult in this period where the aim is to accomplish a husband. Rivalry for a husband of authority and worthiness is visible. Mrs Elton’s marriage puts her into competition with all other women in her society and gives her precedence even over Emma Woodhouse; this makes her liable to judgement: â€Å"She did not really like her. She would not be in a hurry to find fault, but she suspected that there was no elegance; – ease, but not elegance. – She was almost sure that for a young woman, a stranger, a bride, there was too much ease. Her person was rather good; her face not unpretty; but neither feature, nor air, nor voice, nor manner, were elegant. Emma thought at least it would turn out so.† Emma values herself highly enough to make many judgements during the book, another flaw, as usually they are incorrect, and only get Emma into more difficulty. Her judgements are formed on the bases of social status and backhand gossip, instead of individual qualities and personality. It emphasises her pretentiousness and a lack of understanding. The limitation and narrowness of the Highbury world shows the limitation of class society. The class divisions are apparent throughout, and highly relevant to the attitude and treatment one will receive. Different ranks are distinguished by degrees of prestige, and one is judged to be worthy or not from the possessions they own. A real example of Emma’s incorrect and unjustified assessment of a person is of Robert Martin. Her cutting remarks show qualities of vanity, ignorance and meanness; â€Å"He is plain, undoubtedly – remarkably plain: – but that is nothing compared with his entire want of gentility. I had no right to expect much; but I had no idea that he could be so very clownish, so totally without air. I had imagined him, I confess, a degree or two nearer gentility† As far as Emma is concerned the class is wrong for her young friend, nothing else needs to come into consideration, he is already not good enough. Her attitude is patronising, and should make us think poorly of her, but instead we tolerate her interfering, and enjoy the product of it. Her abusing of Miss Bates with her cruel remark reveals a different side to the Emma, undoubtedly a nastier side. Yet Emma’s rudeness strangely expresses energy and excitement. The unexpected outburst causes the reader to wake up and take note. We don’t hate her for her comment; instead we share her guilt, and secretly admire her for this more mischievous person. Emma Woodhouse indisputably casts a real attraction over most of her readers, but how and why? The plot of the book has been described by some as â€Å"uneventful† and â€Å"nothing profound†. One critic stated, â€Å"there is no story whatever, and the heroine is no better than other people; but the characters are all so true to life, and the style so piquant, that it does not require the adventitious aids of mystery and adventure† Despite these comments, to look at Emma’s strengths is firstly a way of understanding her desirability. She is a very loving character, exposed through her faithfulness and kindness towards her father, and the attention she gives to the poor. She has a love of children, which becomes clear with the intense adoration shown towards her nieces and nephews, qualities that only strengthen her appeal. Interestingly enough, Emma could also be seen as a role model for women readers. She stubbornly demonstrates a resistant figure to the woman stereotype of the time, unusually showing a more masculine behaviour, or as we may see it, a more modern behaviour. Her squabbles and quick-witted retorts towards Mr Knightly show her intelligence, but also her unconcerned approach towards playing the typical 18th century woman; Mr Knightley: I leave you to your own reactions Emma: Can you trust me with such flatters? Her constant strength and vitality are alluring, and bring energy to the book. Emma’s an imaginist â€Å"on fire with speculation and foresight†, giving her a playful, fun appearance, another beneficial quality. Lastly, Emma is bright girl, meaning we don’t question her intelligence when things go wrong, just her naivety. She was never deceived about her sexual feelings during the book, and never deceived herself into feeling emotions that weren’t there like Harriet seemed to. This emphasised her maturity, and made me, as the reader, value her actions and opinions more then, for example, Harriet’s. In the book Emma seems to get everything and everyone wrong, yet her vulnerability is strangely attractive, and is one reason for my approval of her. The much irony directed at her is setting her up to be judged, irony in itself, as she is usually the one doing the judging. What she often thinks of other people is commonly true for her, and therefore classes her on the same level as everyone else. She is the heroine of the book, and proves so with conviction and success. However, to be a disliked heroine is mistaken. Because the book is told from her view constantly, allowing us to understand the character, and sympathise with her wrongdoings instead of judging her for them. Despite foreseeing when something is going to go wrong, we assume it will all turn out okay in the end, and predict there can only be a happy conclusion. Her officiousness and capacity for deluding herself only bulk out the story to make it more exhilarating, while also making Emma a fully rounded character, one which most readers cannot deny, like very much indeed. How to cite Jane Austen: Emma, Papers

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ACC 230 Week 2 Assignment Lucent Technologies Case Assignment: Lucent Technologies Case Resource:Ch. 2 of Understanding Financial Statements Read Case 2. 1: Lucent Technologies on pp. 79-80 (Ch. 2) of the text. Compose a 500- to 750-word paper that includes your answers to questions 2-4 on p. 79 (Ch. 2). Format your paper according to APA standards. ACC 230 Week 2 CheckPoint Differentiating Depreciation Methods Post your paper as an attachment. 2/7 UOPHOMEWORKS http://www. uophomeworks. com CheckPoint: Differentiating Depreciation Methods Resource:Ch. 2 of Understanding Financial Statements Compose a 200- to 300-word response to Question 2.4 on p. 74 (Ch. 2). In addition, include a summary of the advantages and disadvantages of using different depreciation methods, such as straightline versus accelerated. ACC 230 Week 3 CheckPoint Preparing an Income Statement CheckPoint: Preparing an Income Statement Resources:Ch. 3 of Understanding Financial Statements, andmultistep_template. xls C omplete Problem 3. 10 on p. 109 (Ch. 3). Use multistep_template. xls to prepare a multiple-step income statement. Write a 200- to 300-word summary analyzing the implications of profitability and the net income of the company. ACC 230 Week 3 DQ 1 and DQ 2 Discussion Questions Postyour answer to Problem 3. 5 on p. 109 (Ch. 3). How might the information contained within the stockholder equity statement be used for management and investor decision-making? Provide specific examples of situations in which the stockholder equity information might be used. Provide an example from the text or the Internet that demonstrates a situation in which a company’s net profits appeared good in the statements, but the gross or operating profits presented a different picture. Discuss how this might have occurred. Respond to the following question, addressed in Problem 3. 6 on p. 109 (Ch.3): â€Å"Why is the bottom-line figure, net income, not necessarily a good indicator of a firm’s financial success? † Look for indicators like liquidity or solvency to answer this discussion question. ACC 230 Week 4 Assignment Web Sites Search Assignment: Web Sites Search Resource:Ch. 3 of Understanding Financial Statements Research Web sites that co ntain examples of stock dividends, stock splits, and reverse splits. Yahoo! Finance at http://finance. yahoo. com is a helpful starting point for locating these Web sites. 3/7 UOPHOMEWORKS http://www. uophomeworks. com Write a 750- to 1,050-word paper based on your findings. Include the following in your paper: A description of the Web site examples you found, including the location, or URL, of the Web sites Definitions of stock dividends, stock splits, reverse splits, and effects on per-share calculations An analysis of the reasons for stock dividends, stock splits, and reverse splits An explanation of how stock dividends, stock splits, and reverse splits affect the firm and the investor Format your paper according to APA standards. Post your paper as an attachment. ACC 230 Week 4 CheckPoint Analyzing an Income Statement CheckPoint: Analyzing an Income Statement Resource:Ch.3 of Understanding Financial Statements Complete Problem 3. 16b on p. 111 (Ch. 3). Analyze the income statement of Eastman Kodak, located at http://wps. prenhall. com/bp_fraser_financial_8. Select Chapter 1 from the top menu, then selectInternet Links in the left-hand menu to access the income statement. Write a 200- to 300-word response to the problem. In addition, include your anal ysis of indicators such as earnings per share, operating income, and comprehensive income. ACC 230 Week 5 CheckPoint Preparing a Statement of Cash Flows CheckPoint: Preparing a Statement of Cash Flows Resource:Ch.4 of Understanding Financial Statements CompleteProblem 4. 5 on p. 141 (Ch. 4). Refer to Exhibit 4. 1 on p. 118 (Ch. 4) to create your statement of cash flows. Submit your completed statement of cash flows and a 200- to 300-word analysis of the statement. ACC 230 Week 5 DQ 1 and DQ 2 Discussion Questions 4/7 UOPHOMEWORKS http://www. uophomeworks. com In what ways does the statement of cash flows relate to the balance sheet and income statement? Discuss how the statement of cash flows is utilized by investors. If you were an investor reviewing a statement of cash flows, what section might interest you most? Why? Discuss the circumstances in which other sections of the statement might be important to an investor. ACC 230 Week 6 Assignment Candela Corporation Case Assignment: Candela Corporation Case Resource:Ch. 4 of Understanding Financial Statements Compose a 500- to 750-word paper responding to questions 1 and 2 of the Candela Corporation Case on p. 146 (Ch. 4). Format your paper according to APA standards. Postyour paper as an attachment. ACC 230 Week 6 CheckPoint Analyzing Statements of Cash Flows CheckPoint: Analyzing Statements of Cash Flows Resource:Ch. 4 of Understanding Financial Statements Complete Research Problem 4.8a on p. 142 (Ch. 4); however, choose three companies to compare instead of five. Post your table in a Microsoft ® Excel or Word document. ACC 230 Week 7 CheckPoint Findwhat. com Case CheckPoint: Findwhat. com Case Resources:Ch. 5 of Understanding Financial Statements, and Exhibit 5. 1: A Checklist for Earnings Quality on p. 153 (Ch. 5) Compose a 200- to 300-word res ponse to the Findwhat. com Case on p. 188 (Ch. 5). Refer to the checklist, Exhibit 1, on p. 153 (Ch. 5) for assistance with identifying quality issues. ACC 230 Week 7 DQ 1 and DQ 2 Discussion Questions 5/7 UOPHOMEWORKS http://www. uophomeworks. com Post your answer to Study Question 5. 2 on p. 180 (Ch. 5). As you read your classmates’ responses, consider the following scenario: If you compared two different companies that utilized two different valuation methods, how might the quality of the results differ? Also, comment on the difficulty of making comparisons between two firms that use different valuation methods. Post your answer to Study Question 5. 6 on p. 180 (Ch. 5). Discuss the consequences of poorquality reporting. What has the U. S. government done to improve the quality of reporting after recent financial scandals such as Enron? ACC 230 Week 8 Analyzing Financial Data CheckPoint: Analyzing Financial Data Resource:Ch. 6 of Understanding Financial Statements Complete Problem 6. 6 on p. 232 (Ch. 6). Submit your answers to questions A and B. ACC 230 Week 8 Assignment Presenting to Stakeholders Assignment: Presenting to Stakeholders Resource:pp. 192-193 (Ch. 6) of Understanding Financial Statements Read the scenario in Problem 6. 9 on p. 234 (Ch. 6). Compose a 350- to 500-word response that includes a paragraph about the main ideas of the annual report and an explanation of how you might present these ideas to stakeholders. Refer to the questions in the Objectives of Analysis section on pp.192-193 (Ch. 6) for guidance on tailoring ideas to present to stakeholders. ACC 230 Week 8 CheckPoint Interpreting Financial Ratios CheckPoint: Interpreting Financial Ratios Resource:Ch. 6 of Understanding Financial Statements Complete Problem 6. 2 on p. 230 (Ch. 6). Submit your answer in 200 to 300words ACC 230 Week 9 Final Project Evaluating Financial Health 6/7 UO PHOMEWORKS http://www. uophomeworks. com Final Project: Evaluating Financial Health Resources: Appendix A, Ch. 1 PowerPoint ®, and Ch. 6 of Understanding Financial Statements Write a 750- to 1,050-word paper evaluating the financial health of a company. Highlight the importance of industry comparisons and trends. Conduct an industry comparison. In your paper, discuss how your company’s financial performance compares with others in your company’s industry. Cite all of your sources, and provide Web site URLs. Format your paper according to APA standards. Post your paper as a Microsoft ® Word attachment. Submit a 3- to 5-slide Microsoft ® PowerPoint ® presentation that highlights the financial data of your company and illustrates the comparisons you wrote about in your paper. http://www. uophomeworks. com/downloads/acc-230-entire-course/ 7/7 Powered by TCPDF (www. tcpdf. org)

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Sample on The Invention of The Air Bag - MyAssignmentHelp

Question: Describe about New Invention Car Airbag? Answer: 1. Corporate Profile and Product Profile A car airbag is an inflatable cushion designed to protect the occupants of the automobile from serious injuries in case of an accident or collisions. Airbags are an important part of a vehicles passive safety system and are made of a flexible fabric/rubber cushion that is designed with sensor devices in such a way that it inflates immediately in case of collision. When teamed along with seatbelts, the use of airbags can reduce fatality rates drastically. Front airbags, side airbags and knee airbags are the common airbag products designed in the industry. The working of an airbag can be depicted by the following figure. Today, airbags are a staple item installed in most cars and hence the market demand has increased significantly. Key players in the global airbag market include companies like Autoliv, Takata, TRW, and Delphi and so on. Autoliv is the global leader in the sixteen billion dollar automobile restraint market with 55% European market share and 25% US market shares. Takata is one of the worlds largest suppliers of complete safety system for vehicles and serve major companies like Honda, GM, Chrysler, Ford, Nissan and Toyota. Delphi produces a complete array of airbag systems with advanced performance characteristics and design features. 2. Research Objective This market research was carried out to analyze the airbag manufacturing industry in-depth and identify the key market trends, the key drivers of the market, the market growth rate, challenges to the growth of the market, key vendors and their strengths and weaknesses and the market opportunities and threats faced by them. It is aimed to classify and define the market of automotive airbag in terms of value and volume. 3. Research Methodology 3.1 Research Design After deciding on the objective, the research process includes the development of a questionnaire to gather the data required to achieve the research objectives. Sampling methods and sizes are then devised before launching the survey and results are gathered, analyzed and concluded to arrive upon the final report. Fishbone Diagram 3.2 Questionnaire design A self-administered survey including questions on market trends, competition, growth potential, strengths, weakness and opportunities was prepared along with questions on key vendors that satisfy the research objective is prepared. An online survey, delivered by email can be employed to enable speedy collection of data. The questions included: What are the key market drivers? What are the market trends? What are the challenges to the market growth? Who are the key vendors in the market? What are the strengths and weaknesses of the vendors? What are the market opportunities and threats faced? What is the market growth potential? 3.3 Sampling plan The sample is carefully chosen among individuals and experts from the industry who would be knowledgeable in the area. Random sampling technique is employed. 3.4 Method of data collection and analysis A number of individuals with knowledge about the area are targeted with specific questions relating to the research objective. Data obtained from the responses were then analyzed and tabulated to arrive upon a result. 3.5 Limitations Due to budgetary constraints, legal constraints and lesser time availability, the data obtained may be extremely accurate. Hence, the quality of the results may be imperfect and is limited to the test population. 4. Findings and Analysis 4.1 Univariate Statistical Analysis Market Trends (Source: Automotive Airbag and Seat Belt Market for Passenger Cars A Global Analysis: by Geography - Trends and Forecasts 2014 2019) The value of the automotive airbag market is projected to grow 23.6 Billion dollars in the next three years with a healthy compound annual growth rate of 9.7%. Market Growth Potential The automotive airbag safety system is growing at a significant rate worldwide and especially in the Asia-Pacific and ROW regions due to the increase in purchase power, increased standard of living, good GDP growth, vehicle sales growth and the increased safety regulations by the Government. In established markets like Europe and North America, there is constant growth in the airbag market in line with increasing vehicle sales. The demand for automotive airbags is expected to grow at a significant rate in the near future, especially in the developing BRIC nations of Brazil, Russia, India and China. (Source: Automotive Airbag and Seat Belt Market for Passenger Cars A Global Analysis: by Geography - Trends and Forecasts 2014 2019) (Source: Global Air Bag System Market: Key Research Findings 2011) Installation of side-impact airbags in European vehicles began in 1994 and according to an estimate by Autoliv, nearly eighty percent of the vehicles had an airbag for the occupant in the front seat and around ninety percent with a driver air bag in the following years. In 2004, about seventy percent of the European vehicles had chest protection airbags and around forty percent had side-impact airbag for head protection. Key Market Drivers The first and foremost driver of in the airbag market is federal regulation. Secondly, people are becoming more safety conscious and are more aware of the automotive airbag safety system. Development rollover, knee and side airbags, increased sophistication and competitive dynamics are among the important factors driving the growth of the airbag manufacturing industry. Federal regulation 17% Public Awareness 17% Increase in safety Concerns 17% Development of rollover and side impact systems 17% Increased Sophistication 17% Competitive dynamics 17% Key Vendors Autoliv (Swedish American) followed by TRW (American), Takata (Japan) and Delphi (UK) were found to be the key vendors in the automotive airbag market. Autoliv, a company established in 1956 is the global leader in seat belt and airbag market and has more that eighty plants in twenty nine vehicle producing companies. They supply safety equipment to almost all major vehicle manufacturers. Companies that supply with the fabric required for manufacturing airbags include Safety Components International, Inc., Milliken and Company, and Berger Safety textiles. Challenges to growth Operational and functional inefficiency is the major challenge to the industry. Another key challenge is the cost cutting strategies for the original equipment manufacturers. For instance, the Takata airbag recall issue. About 7.8 million vehicles by various automobile companies have been recalled. Companies that installed the airbags manufactured by Takata have recalled them because the airbags could deploy explosively causing injury to the occupants or may even be fatal. These issues need to be foreseen and taken care of. Key Strengths and Weakness The key strengths of the airbag industry include high growth rate, increased public awareness, and innovation and high entry and exit barriers. The airbag industry has seen high growth since the 1990s and increased the global airbag revenue by billions. The highest growth rate is expected in North America with Europe and Asia following closely behind. The National Highway Traffic Safety Administration, in a measure to ensure safety passed a regulation that all vehicles in the US must pass a side crash test that measures the impact to pelvis, head and thorax since 2009. With globalization, consumers are becoming more concerned about the safety and are more demanding of better safety system in their automobiles. One of the prime weaknesses is that the airbag industry is highly dependent upon the original equipment manufacturers which make it highly prone to market fluctuations in the automobile industry. The replacement cost of an airbag, once it has deflated is very high. Also, intense rivalry, increasing cost of vehicles due to increased use of airbags and high exit costs are some of the other weaknesses associated with the industry. Market Opportunities and Threats The developing countries offer a great opportunity for low cost of manufacturing the airbags. For example, Autoliv, considered the global leader in airbag manufacturing industry has nine manufacturing plants in China. A new segment for producing airbags for two wheeler vehicles also poses a tremendous opportunity in the industry. Since the entry cost capital investment required for plant and machinery is very high, the threat from potential new entrants is very low. But the competition in this industry is very high. Also, the problem of counterfeit bags is growing concern. According to a report, one in twenty five vehicles in the US have fake airbags. Since the replacement cost for deployed airbags is very high, counterfeit airbag companies are budding which poses a great threat to the industry. Apart from this, technological innovations are improving day by day. Active safety system may overtake the passive airbag safety system. 5. Recommendations 5.1 Marketing recommendations Marketing of any product should target the consumer population specific to the product. Todays public awareness requires extreme caution while marketing goods. Airbags can primarily be marketed keeping highlighting the advantages and the safety features enabled. Strategic marketing planning, budgeting, strategies to market via social media, strategic guidelines, large-scale marketing campaigns, global PR and research and development are required. Effective use of the internet to market via the social media, releasing of e-news and e-letters and so on may be a valid marketing strategy. Working systemically towards building of brand image and creating brand awareness through brochures, leaflets and posters are needed. A highly strategic and selective advertising program can be developed in addition to a targeted sales activity. It is important to understand the needs of the target market and develop a product satisfying the requirements. The automotive airbag manufacturing is no more confined to the local markets alone. It is necessary to expand the business globally and increase the reach of the product worldwide. Since the airbag industry is highly competitive with lots of key players, it is important to plan a precise and ruthless marketing strategy that meets with precise planning of responsibilities, deadlines and deliverables and make sure everybody involved are clear about the strategy. Constant analyzing of the marketing activities using a tracking and measuring system to determine the effectiveness is important and employment of the learning in future planning of marketing strategies. 5.2 Future Research Opportunities The most important component of the airbag industry is the technology. The future research options would involve innovative airbags and product development. The product development can be done in a way that reduces the product cost by lowering the cost of material used, simplifies requirement of logistics and facilitates ease of production. But it must be taken care not to compromise on the quality. The research must be aimed at a product with enhanced quality and user friendliness. Automotive airbag manufacturers are placing airbags in new areas of a vehicle and constantly coming up with innovations to transfer the airbags from being a passive safety feature of the vehicle to being the active part of the safety system. The advantage of the active system is that it would employ sensors and radars that help you avoid crashes in the first place instead of being the ones to support during a collision. Also, airbags can be fitted in more places than ever with inflatable seat-belt options . References 1. Day, J. (2012). IMS predicts growth in international airbag markets - John Day's Automotive Electronics. John Day's Automotive Electronics. Retrieved 11 February 2015, from https://johndayautomotivelectronics.com/ims-predicts-growth-in-international-airbag-markets/2. (2011). Global Airbag System Market: Key Research Findings 2011. Yano Research Institute. Tokyo.3. Kent, R., Funk, J., Crandall, J. (2003). How Future Trends in Societal Aging, Air Bag Availability, Seat Belt Use, and Fleet Composition Will Affect Serious Injury Risk and Occurrence in the United States. Traffic Injury Prevention, 4(1), 24-32. Doi: 10.1080/153895803098544. DURBIN, D. Auto industry acts globally _ except on recalls. Columbus CEO. Retrieved 11 February 2015, from https://www.columbusceo.com/content/stories/apexchange/2014/12/24/us--global-recalls-expanded.html5. Segui-Gomez, M. (2000). Driver Airbag Effectiveness by Severity of the Crash. American Journal of Public Health, 90 (10).6. (2014). Global Auto motive Side Airbags Market: 2014-2018. Marketresearch.com. Retrieved 11 February 2015, from https://www.marketresearch.com/Infiniti-Research-Limited-v2680/Global-Automotive-Side-Airbags-8387810/7. Mannering, F., Winston, C. (1995). Automobile Air Bags in the 1990s: Market Failure or Market Efficiency? The Journal of Law and Economics, 38(2), 265. Doi: 10.1086/4673328. Montoya, R. (2013). The Future of Car Airbags - Edmunds.com. Edmunds. Retrieved 11 February 2015, from https://www.edmunds.com/car-safety/the-future-of-car-airbags.html